Variable Data Personalization - Tips and Case Studies

Variable Data Personalization

variable data postcard
variable data postcard
variable data postcard

Using variable data can turn a project from junk mail into relevant, highly effective communication. Each person will receive a custom piece that is tailored to be of interest to them. And increased interest by your recipient will result in increased sales or donations.

Variable data personalization is a supercharged form of mail merge. Change anything from copy, offers, pictures, illustrations, or QR codes on the fly as your piece is being printed. Some typical variable projects are postcards or appeal mailings.

Call Castle Press today to discuss ways to use personalization to increase your revenues.

Variable Data is Digital Personalization
Castle Press Variable Data Printing is a state-of-the-art digital color press system that allows you to personalize every piece you print with whatever information you’d like. The most common use is to customize each piece in a direct mail program with the name of the person you’re mailing to...

Static Mailings Compared to Personalized Variable Data
In a series of tests by Broudy and Romano a comparison was made using a variety of variables in a mailing. These were the variables: Static promotion – with no personalization using black and white...

12 Nuggets on Variable Data Printing
Variable-data printing, a form of digital printing, is a data-driven application that consistently delivers better results than conventional direct mail, reports Mark Kolier of Connecticut’s Canterbury Graphics, Inc. According to a CAP Ventures study...

6 Pointers on Personalized Copy
Variable-printed mailers, with the addressee’s name spelled right, can pay off handsomely. Some advertisers, however, fail to exploit the full order-generating power of individualized direct mail...

Preparing your Variable Data Printing Project
With modern variable printing, the text and graphics on each sheet of a press run can change to reflect the characteristics of its intended recipient. Such personalization has proved that it can generate many times the responses of non-variable printed pieces. To be effective, however, variable printing involves preparation starting from a project’s earliest stages...

Personalized Postcards
Personalized postcards increase response rates because the information and graphics can be targeted to the recipient. Personalization is more than placing the recipient's name on...

Kelly Fiedler’s 12 Ways to Make Personalized Direct Mail Pay Off
Avoid “Ready…Shoot…Aim” Defining goals beforehand will let you quantify the value of personalization...

6 Proven Ways to Muscle up Personalized Copy
Mail advertisers have achieved response lifts of 200% and more by using database-generated messages tailored to the history and interests of the recipient...

Variable Data Case Studies
When a shopper visits an American Signature home furnishings store and does not make a purchase, they receive a personalized brochure within 48 to 72 hours. Information captured by the sales representative during their visit is used to create the brochure...

Personalization
Personalization moves junk mail to relevant mail. Personalization is the process of incorporating known information into the marketing message being conveyed. Many studies have shown increased response rates when personalization is used...

Steps to Cost-Effective Personalized Mail
Careful copy and graphics placement can allow you to produce all versions of your mailing in a single print run, mail-sorted and otherwise eligible for postage discounts...

7 Keys To Making Personalized Copy Pay Off
Determine your objectives. Effective use of personalization starts with the goals you are trying to achieve. Know your audience and what matters to it…