What Kind of Envelope Induces People to Open your Mail?
There are two basic envelope styles, writes Ernest W. Nicastro of the Positive Response company, that aim to impel a mail recipient to open your envelope.... 3 Reply-Envelope Tests Worth Adapting for your Direct Mailings
Move free-gift stickers to your reply envelope. Advantages: 1) A more personal-appearing, hence more effective sales letter 2) More space than the letter or the reply card allows for copy that... Getting Recipients to Open your Envelopes
The late, great Bill Jayme defined the direct-mail envelope as “your headline.” Other mailing practitioners shy away from such candor—to the extent of dropping every envelope element but the addressing area. Still others jam their envelopes with copy.... 5 Ideas on the Power of the Outer Envelope
Renowned copywriter Bill Jayme, once said that the outer envelope of a direct mailing is where the sales prospect decides to stop, look and listen—or pay attention to other matters... | Test these 7 Envelope Tactics to Boost Response
Changing your outer envelope, without touching any other part of your mailing, can punch up response by 100% or more at little or no expense. Here are seven low-cost envelope variations to test... Critical Factors in Creating High-Response Envelopes
Many astute advertisers think that a teaser printed on an outer envelope will boost response. Famed copywriter Bill Jayme, for instance, compared envelope teasers to the headlines on space ads. However, Bly says, a teaser often depresses response... 4 Bob Bly Tips on Making Envelopes Pull
Marketing consultant Robert W. Bly offers four pointers on increasing the pulling power of outer envelopes 6 Ways to Keep your Envelopes out of the Round File
Even consumers who say that they detest mail advertising will open and study direct mailings that promise interesting benefits... | 13 Pointers on Mailing Envelopes
According to Nat Bodian, envelopes have a higher chance of being delivered to a business address when their color is one that is commonly used in business— most often, white... How to get More B2B Envelopes Opened
Whenever sales slacken and profits head south, most companies start to beat the bushes in search of new customers. It is a vital – but costly – process... 3 Pointers on Getting Direct-Mail Envelopes Open
Your outer mailing envelope can’t say too little, and it can’t say too much, either, writes New York direct-marketing expert David R. Yale. “If it doesn’t say enough, it probably won’t get opened. If it gives away too much... Top Features of Most-Opened Mailing Envelopes
Studies in the U.S. and Europe highlight the factors—some of them surprising—that cause people to open the direct-mail envelopes they receive... When to use Monarch Letterhead and Envelopes
A handwritten note lends significance to any personal or professional correspondence. If you are on a first-name basis with your customers, you should consider Monarch letterhead rather than the standard 8.5" x 11" sheets... |