8 Advantages of Postcard Mailings

High Readership

Almost everyone reads postcards. Your customers take in your message as soon as your card reaches their hands. Double-card mailings of subscription offers have beaten much costlier long-copy letter packages.

Economy

Postcards cost little to produce and mail. A single card involves no folding or inserting charges, and can be cheaper to mail first class than at bulk third-class rates. Even when you mail to very few sales prospects, first-class postcards (maximum size 4-1/4" x 6") cost less in postage than first-class letters.

Versatility

Double postcards can generate very high response. The address panel of a postcard already carries your customer’s name and address. So—at little or no cost—you can repeat the addressing information on the second card, which becomes a convenient preprinted order device that the prospect just drops in the mail.

Easy to print en masse

Even when you decide to print four-color postcards, you can save money by printing them in gang runs on sheets of 19" x 25" stock, then trimming them to postcard size. That way, their production cost can be reduced for four different sets of 5,000 cards each.

Simple to schedule mailings

Just tell your printer when you want to mail which cards to your prospect list. Many astute advertisers mail postcard series at three- or eight-week intervals. That cues customers to pick up the phone and ring you when they’re ready to do business.

Free list cleaning

To generate timely address corrections at no additional expense, just print “Address Service Correction” below the first-class indicia or stamp on every postcard’s addressing panel. The Postal Service will return undeliverable cards to you free.

Fast market research

Use double postcards. Go easy on the number of your questions. And ask respondents to mail the reply card back to you by a deadline date—or to fax it!

Persistence

Depending on your mailing schedule, your postcard advertising will jog your customers’ memories about you and your offers—once a month, or even more often!