The right mailing list makes a big difference in response rates. Who should you mail to? Direct mail performs best when your prospects are targeted based on the demographics of your current customers.
Consider both Consumer Mailing Lists and Business Mailing Lists based on geographic location, lifestyle, purchasing behavior, business size, SIC code, sales volume and other categories.
You can also market to "new movers." A new location—home or office—demands new purchases. From draperies to carpeting, and from banking accounts to telephone lines, new work or living space requires acquisition of new products and services.
When you are ready to begin printing your direct mail campaign give us a call! We offer full-service litho and digital printing, graphic design, marketing consultation, mailing and bindery services. Ask about personalized full-color variable data printing to get the most impact from your mailing list.
See also:
Marketing Tactics
Marketing
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