Mailing Lists

The right mailing list makes a big difference in response rates. Who should you mail to? Direct mail performs best when your prospects are targeted based on the demographics of your current customers.

Consider both Consumer Mailing Lists and Business Mailing Lists based on geographic location, lifestyle, purchasing behavior, business size, SIC code, sales volume and other categories.

You can also market to "new movers." A new location—home or office—demands new purchases. From draperies to carpeting, and from banking accounts to telephone lines, new work or living space requires acquisition of new products and services.

When you are ready to begin printing your direct mail campaign give us a call! We offer full-service litho and digital printing, graphic design, marketing consultation, mailing and bindery services. Ask about personalized full-color variable data printing to get the most impact from your mailing list.

Mail List Hygiene
Conventional wisdom is that 40% of the success of a direct mail campaign is attributed to the quality of the mailing list. Your offer has to go to people who want or need your product and have the ability to pay for it...

6 Ways to Tighten up your Use of Mailing Lists
Marketing consultant Ron Ferguson advises that you’ll boost your return on investment from mailing lists if you...

Basic List Advice from Jeffrey Dobkin
Well-chosen lists are key to profitable direct-mail advertising. Most observers agree that the list is as important to a mailing’s success as the offer— and far outweighs the impact of copy, graphics, and all other bells and whistles...

4 Points to Remember when Choosing Mailing Lists
List selection determines 60% to 80% of the success—or failure—of a direct mailing, according to veteran New York marketing consultant Lee Marc Stein, who urges mail advertisers to assign top priority to list choice...

5 Good Reasons to Clean up your House File Now
Marketing consultant Robert Bly estimates that your house file—customer names and addresses—will pull double the response of any external list...

Testing Mailing Lists
Your mailing list can generate more than 40% of your total responses to a mailing, according to the Direct Marketing Association. The best offer in the world— if not aimed at the right people—will fail...

Who are we Mailing To?
Direct mail can be very successful for customer or donor acquisition. Direct mail has advantages over email marketing: Individuals typically have only one mailing address, as compared to the three email addresses the average person has...

New Mover Mailing Checklist
Here is a checklist of the options available when creating your new mover mailing list.



See also:

Marketing Tactics

Marketing

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