Graphics and Typography

How Typography and Design can get your Message Across—or get in the Way
Headlines set in all-capital letters are up to 37% less readable than those using lower-case type....

9 Tips from Ted Kikoler on Making Graphics Sell
Zoom in on the product. Use large-as-possible photos and illustrations. Crop them to cut away unnecessary material...

7 Ways Large Type Helps Boost Advertising Readership
Most older Americans experience vision deficits.They have difficulty with short-range tasks such as reading and distinguishing colors and contrasts and need more light than they did when younger...

7 Ways to Power up your Graphics
In direct mail, words do the selling. Graphics serve to attract attention and illustrate. That’s all, according to noted marketing consultant Ron Ferguson...

When to use Photos or Drawings in Advertising
A picture is worth a thousand words, they say. But all pictures are not created equal. Depending on what you are trying to communicate, and where, graphic materials vary enormously in effectiveness...

How to Boost Advertising Readership by Aging Customers
By their mid-50’s, almost all the 76 million sales prospects in the aging U.S. “Baby Boom” generation—persons born between 1946 and 1964—will experience...