Marketing collateral (brochures, flyers, and other "leave-behind" pieces) is used to remind customers of a company's primary advertising. Marketing collateral frequently runs parallel to your company's primary advertising and often contains a call to action. It should be designed to explain details of your products and services and provide compelling reasons why your customer is making the right choice. Marketing collateral differs from advertising in that it is used later in the sales cycle, usually when a prospective purchaser has been identified and sales staff are making contact with them.
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