The potential benefits of a personalized QR code are:
A landing page with a “call to action” branded with your look, personally addressed to the customer.
Launch a survey/questionnaire/event
Provide instant ordering
Promote an easy way to contact sales staff, or a store at different location if your database is updated.
Detail features/offers on selected product, reinforcing reasons to purchase
Transmit special offer/add-on to buyers, one for customer and one for prospects
Gather/update and validate contact information, making it easy for the customer by having their data pre-filled and easy to upload to your corporate database.
Route response to appropriate sale person for immediate follow up
Reporting - a progress report can be viewed in your custom portal with a login and password provided
Achieve higher ROI than static direct mail
Provide an engaging and motivating customer experience at a low cost solution for your business
A thank you can be automatically sent when customer/prospect takes an action.
And if you have a rich data base you can:
Offer them a product you know they have bought before
Thank them for the last sale/donation of $50
Offer a coupon for something you know they buy
See also:
QR Home Page
Marketing Tactics Home Page
Marketing Home Page
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