Incorporate recipient’s name in the design. Write their first name in the sand at the beach or in the sky as part of the cloud. The goal is to get the recipient to keep your postcard on their office wall or refrigerator door.
Show how close your business is from their home with their route indicated on a map. Show how quick easy it is to get to your office or store.
Thank your customers for their past business with a personal offer based on a past purchase. If your customer purchased summer clothes make the offer see the winter line with a discount coupon.
Get your customer to come back to your store or service. Businesses lose customers because they are forgotten. If you haven’t seen a customer for a while, revive that customer with a personalized offer to try your company again.
Special personalized handwritten note signed by you which urges the recipient to act today. Personalized notes will always be seen and read by your recipient.
Use a postcard as part of a drip marketing campaign. Your postcard is followed up with three emails over a period of 4 weeks. Then if necessary the campaign continues with another postcard and email series.
Use only the space required for the mailing address area so that selling space is maximized. Most designers do not understand what the USPS requires, wasting valuable selling space.
Click here for Postcard Mailing Standards
Use a maximum size postcard of 6-1/8 x 11-1/2 to make sure that it will stand out in the recipient’s mailbox and their stack of mail. Postage is the same whether you have a 4-1/4 x 6-1/4 or a 6-1/2 x 11-1/2 postcard. When in comes to postcards bigger is better.
See also:
Who Should You Target When Using Postcards
7 Keys to Making Personalized Copy Pay Off
3 Keys to Effective Digital Postcards
10 Tips on Making Postcard Mailings Work
Postcard Marketing
8 Advantages of Postcard Mailings
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