8 Tips on Effective Fundraising
Don’t talk about masses. Even if you are appealing for funds that will benefit millions of people, talk about the needs of a single person... 7 Expert Pointers on Mail Fundraising
Fundraising specialists Kay Lautman and Fran Jacobowitz offer seven informed tips on direct-mail fundraising... 8 Markers that Help Tell if Fundraising Direct Mail will Work for You
Can you afford test mailings? If you can’t invest in a testing program, you are playing Russian roulette — which may prove fatal. Many untested mailings fail... 4 Ways to Make your Next Appeal Letter a Barn-Burner
Donations are harder and harder to come by these days. So it is high time for you to examine your appeal letters to see if they are aimed accurately to target the hot buttons of gift givers... | The 10 Commandments of Direct-Mail Fundraising
Many thanks to Fundraising Strategies for the following “ten trite, sententious, banal, hackneyed, prosaic, and axiomatic direct-mail clichés that happen to be true... 5 Steps to Writing Successful Fundraising Mailers
Mal Warwick, the widely — and deservedly —esteemed Berkeley, California, fundraiser, suggests that productive fundraising mailers usually involve five steps... 5 Pointers on Direct-Mail Fundraising
Individual Americans now give more than $100 billion a year to nonprofit organizations. Most of their donations come from letters they receive in the mail... 4 Tips on Retaining Donors
Donors you have acquired — usually, expensively — sooner or later quit responding to your appeals... | 4 Ways to Get Off to a Good Start in Mail Fundraising
Here are four tips on how a small nonprofit can begin mail fundraising without getting over its head... 9 Advantages of Fundraising Mail Appeals
Fundraising by mail lets you meet one-on-one with potential donors. When at all possible, personalize your salutation, instead of writing the canned “Dear Reader” or “Dear Friend.”... 7 Mail-Fundraising Insights from Mal Warwick
Mal Warwick, the widely respected Berkeley-based expert on mail fundraising, provides seven pointers on “who, what, where, when, and why of direct mail for nonprofits”... 6 Ways to Deliver More than Your Donors Expect
Most donors give money to a number of causes. That is why a wise nonprofit should deliver more satisfaction than its supporters expect... |