Design your piece for mail automation discounts
Include Return Service Requested on the face of the mailer
Ask for a paper dummy (free), and weigh it to confirm it is under one ounce
Keep size of mailer within standard limits to avoid extra postage
Get post office approval of design with a signature
Standard (bulk rate) postage is 28.78% less than first class, but has longer delivery time
The weight of the piece cannot exceed 16 ounces for standard (bulk rate)
Use a Castle Press permit at no charge
The minimum number of pieces mailed standard (bulk rate) is 200
A postcard is an economical piece at 4-1/4 x 6 inches
The first class postcard rate is less expensive than standard (bulk rate). You could print a six-part marketing program of postcards at one time and mail one every 6-8 weeks.
Do your mail drops on Monday
Click here for USPS postage rates
Mailing List / Database
The most important part of a direct marketing program is your mailing list
Your mailing list is gold! An incorrect name wastes not only the postage but the cost of printing the piece. Make one person responsible for list maintenance. Collect data so that it can be sorted for mailing and other marketing purposes.
Update your data—incorrect names and duplications waste postage
Collect data so it can be used for variable data marketing
Additional mailing lists may be purchased for various groups
See also:
Direct Mail Home Page
Marketing Home Page
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