Who Should you Target when Using Postcards

Three different markets that you can use postcards to target:

Use a postcard as economical ways to stay in touch with existing customers. They know you already. So you need not introduce yourself and your offer all over again. Blend self-mailing units into a continuity program to save money. Use postcards as elements in a lead-generation series. They are a low-cost way to create a “show of hands” of prospects who would like additional information about your company.

Postcards are a great marketing tool, but remember there are limitations:

Consider postcards when your message is short. You don’t have to run off at the mouth to get your message across. Telegraph simple offers tersely with a self-mailer or postcard. Invest in a self-mailer when an expected low response rules out an envelope package. Especially when your target market may be hard to reach. It may be your most economical way to test.
Self-mailers and postcards may make huge mail drops more economical. You may save money without denting response too badly.
Use cards and self-mailers with appropriate products only. A Rolls Royce deserves better treatment.
Make a bold presentation. A jumbo card catches eyes. The maximum size for letter rate is 6-1/8 x 11-1/2.
Design your mailer to be read from left to right, then from top to bottom.
Lay out your mailing to command quick attention and demand fast action.
Use color printing. If not, you look cheap. Not frugal. Cheap. Do you want that?
Copy is king. You must use strong copy with postcards.
Minimize the mailing panel area to just what is required. Refer to the various postcard story boards link.

Who Should you Target when Using Postcards

Three different markets that you can use postcards to target:

Postcards are a great marketing tool, but remember there are limitations:

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