Your customer wants to be entertained, or they want instant information.
It’s that simple: entertainment or information.
How do you measure up?
What is required?
Your customer has to have a smart phone that will allow them to read a QR code.
The code should be printed with sufficient contrast from background with a clear free zone around it. This improves the readability of the code by the device.
Printed next to your code should be information that tells your customer what’s in it for them if they take the time to pull out their phone and scan your code.
That all-important scan should take your customer to a mobile optimized site that will give them something they want.
That’s entertainment!
Retailer JCPenney allowed customers to add a personal touch to their gifts. When you purchased a gift from any JCPenney store, you received a "Santa Tag" with an accompanying QR code. By scanning the code, the giver could record a personalized voice message for the recipient. The gift-giver attached the code to the package like a gift card.
And don’t forget YouTube. That’s right – you can upload a short 30-second video of you or one of your customers doing something outrageously fun with your product.
And who doesn't want to be entertained by a special offer?
Share your knowledge
Some savvy museums and art galleries have been quick to realize the potential for QR codes to enhance user experiences. Art galleries such as The Cleveland Museum of Art place QR codes next to exhibits to direct visitors to online or audio tours, or to provide more in-depth information.
Want to know more about the wine you’re enjoying during a night out? Rather than scribbling the name of the winery on a napkin, restaurant-goers can now scan QR code wine labels to find out more about the vineyard, the grape, and ordering details.
QR codes can take customers to real-time updates in places where there is a constant flow of information, for instance: train stations, bus stops, department store sales, live events, restaurant specials or airline booking. Frankfurt, Germany recently introduced smart posters in train carriages, which provide commuters with travel information, transport connections, special events and points of interest, as well as special offers for travel card holders.