Paper can be tricky—especially when you’re faced with terms like pounds and points. What do they mean, and how do they impact your paper choices and, ultimately, your print project?
While both are used to describe paper, they measure different things: weight and thickness. Understanding the difference will help you choose the right stock for everything from business cards to brochures. In our previous post on paper options, we explored coated vs. uncoated paper, specialty finishes, and weight. Let’s break down Pounds vs. Points so you can make the best choice for your next project.
Pounds (Basis Weight)
The term "pounds" refers to the basis weight of the paper, which is the weight of 500 sheets (a ream) in its uncut size. However, it's important to note that a higher pound value doesn't always indicate a thicker paper, as thickness also depends on the paper type (e.g., cover vs. book). For instance, 80-pound gloss cover stock is thicker than 100-pound gloss book stock.
Points (Thickness)
"Points" measure the thickness of the paper, with each point representing one-thousandth of an inch (0.001 inches). For example, a 10-point paper is 0.010 inches thick, while a 14-point paper is 0.014 inches thick. This measurement is particularly useful when the rigidity and sturdiness of the paper are essential considerations.
Practical Application of Pounds vs. Points
Understanding these measurements is vital for selecting the appropriate paper for your project. For instance, if you're producing business cards or postcards that require durability, opting for a higher point value (thicker paper) would be beneficial. Conversely, for brochures or flyers where flexibility is preferred, a lower point value might be more suitable.
By comprehending the differences between pounds and points, you can make informed decisions about paper to ensure your printed materials meet your desired quality and functionality standards.