Move free-gift stickers to your reply envelope
Advantages:
A more personal-appearing sales letter (hence more effective)
More space than the letter or the reply card allows for copy that promotes the desirability of the premium
A more-direct cue to the recipient to take action in the reply process.
Use a bangtail reply envelope
A bangtail envelope, with a long bottom flap folded outward from under the envelope sealing flap, lets the advertiser add a message—perhaps replacing a separate lift letter—on the reply envelope. Omaha Steaks, Target Marketing reports, uses the bottom flap of its reply envelope as its order form. Advantages:
It saves the cost of a separate order form
It presents the recipient with both response pieces as a single unit and makes ordering quick and easy.
Add a personal message to your reply envelope
Mail advertisers who invest in database-driven personalized packages can print individual messages everywhere in their mailings, including on their reply envelopes.
Sure, a variable-data advertiser can print individual return-address corner cards on the reply envelope’s front. But don’t forget the back!