Furniture Store Reminder Campaign When a shopper visits an American Signature home furnishings store and does not make a purchase, they...

Kelly Fiedler’s 12 Ways to Make Personalized Direct Mail Pay Off Avoid “Ready…Shoot…Aim": Defining goals beforehand will let you...

UCLA Henry Samueli School of Engineering case study Client Information UCLA Henry Samueli School of Engineering and Applied Science is a...

First, determine your objectives Effective use of personalization starts with the goals you are trying to achieve. Know your audience and...

Meher Montessori School case study Client information Founded in 1972 by Executive Director John Page, Meher Montessori School is an AMI...

Marketing Basics With modern variable printing, the text and graphics on each sheet of a press run can change to reflect the...

Variable-data printing, a form of digital printing, is a data-driven application that consistently delivers better results than...

In a series of tests by Broudy and Romano a comparison was made using a variety of variables in a mailing. These were the variables:...

More Apt to Read Relevant Mail And what makes what you receive in the mail relevant? Having your name and the name of your organization...