Every person your company has attend a trade show costs your business at least $2,000 out of pocket — for registration fees, air fares...

It is astounding to realize how much of the millions of dollars companies spend to exhibit at trade shows are simply wasted

Here are a few pointers from marketing consultant Bob Bly on making trade shows pay: Nothing else attracts people to your booth like...

Before the show... Make sure your exhibit team knows what your objectives and benefits are Set up a lead-gathering and handling system...