Choose laser-compatible paper stocks Uncoated offset stocks from 50 pound to 9 point usually work well. — If using a coated stock, use a...

Mail advertisers have achieved response lifts of 200% and more by using database-generated messages tailored to the history and interests...

Kelly Fiedler’s 12 Ways to Make Personalized Direct Mail Pay Off Avoid “Ready…Shoot…Aim": Defining goals beforehand will let you...

UCLA Henry Samueli School of Engineering case study Client Information UCLA Henry Samueli School of Engineering and Applied Science is a...

First, determine your objectives Effective use of personalization starts with the goals you are trying to achieve. Know your audience and...

Many years ago, Newsweek magazine was one of the first advertisers to send out a mailing featuring personalized (variable) printing. Its...

In a series of tests by Broudy and Romano a comparison was made using a variety of variables in a mailing. These were the variables:...