"Drip” marketing is the art of keeping your name and offers bright in the minds of your customers and known sales prospects. And...

It costs 10 times as much to sign up a new customer as to keep persuasively in touch with existing clients. Yet many advertisers neglect...

First sales calls almost never produce orders right off the bat. Typically, it takes four to five contacts with a sales representative...

Your company’s newsletter or other publication can be a useful tool for raising your company’s profile and stimulating sales. A...

A newsletter will keep your name in front of your customers. “Out of mind means lost sales. But a newsletter filled with interesting,...

Give your readers something nourishing to chew on Newsletters that plug a business most strongly often seem not to plug it at all. By...