"Drip” marketing is the art of keeping your name and offers bright in the minds of your customers and known sales prospects.

It costs 10 times as much to sign up a new customer as to keep persuasively in touch with existing clients.

A well-executed newsletter every month or two is an economical and effective way to do so. But many newsletters fail at the job.

Your company’s house newsletter or other publication can be a useful tool for raising your company’s profile and stimulating sales.

Out of mind means lost sales. But a newsletter filled with interesting, helpful, cutting-edge information will be read

Promotional newsletters that plug a business most strongly often seem not to plug it at all.