To get the most bang out of your advertising buck, direct-marketing consultant Dan Kennedy advises, use one or more of these ways to...

Mail advertisers often wonder what a mailing package should contain besides a sales letter, and a reply device and envelope.

Find seven pointers to create a successful direct mail campaign

Refreshingly, copy consultant Susanna K. Hutcheson admits that she has made mistakes that sabotaged direct mail advertising campains

Mal Warwick, the widely respected Berkeley-based expert on mail fundraising, provides seven pointers for direct mail fundraising

Fundraising specialists Kay Lautman and Fran Jacobowitz offer informed tips on direct-mail fundraising

Legendary marketer Clayton Makepeace writes to reveal seven elements he and his clients credit with sparking millions of dollars in sales

A 6-point checklist to help your direct mail marketing be more effective

Once you have developed a compelling offer & determined your lists, you can lift response to your mailing package by copy and graphic tweaks

Six time-tested ways for a nonprofit to deliver more satisfaction than its supporters expect

Direct mail expert Bob Stone offers ways to supercharge your next direct mail campaign with lift notes.

Direct marketing consultant Dean Rieck offers five things to avoid in your next direct mail campaign.

Five tips to boost customer engagement through involvement devices like peel and stick icons

Tips to create a direct mail test to see if direct mail is viable for your business.

Industry expert Richard Siedlecki offers five tips to boost your direct mail results.

Mal Warwick, the widely-esteemed fundraiser, suggests that productive fundraising mailers usually involve five steps

5 pointers from author Robert Boduch on how to maximize the impact of your headlines

Five tips to create a direct mail marketing campaign that sells.

Tips to create a successful appeal letter to donors.

Direct mail expert Lee Marc Stein offers ways to involve readers in your direct mail offer.