Mal Warwick, the widely respected Berkeley-based expert on mail fundraising, provides seven pointers on “who, what, where, when, and why...

Fundraising specialists Kay Lautman and Fran Jacobowitz offer these informed tips on direct-mail fundraising: Envelopes Plain-Jane...

Most donors give money to a number of causes. That is why—to keep looming large on its contributors’ radar screens—a wise nonprofit...

Mal Warwick, the widely-esteemed fundraiser, suggests that productive fundraising mailers usually involve five steps: Written concept...

Donations are harder and harder to come by these days. So it is high time for you to examine your appeal letters to see if they are aimed...

Here are four tips on how a small nonprofit can begin mail fundraising without getting over its head: One of the best ways to get started...

Donors you have acquired — usually, expensively — sooner or later quit responding to your appeals, writes fundraising expert Alan Sharpe....

Individual Americans now give more than $100 billion a year to nonprofit organizations. Most of their donations come from letters they...