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7 Tested Ways to Follow up a Successful Mailing
To get the most bang out of your advertising buck, direct-marketing consultant Dan Kennedy advises, use one or more of these ways to...

Mailing Package Inserts
Mail advertisers often wonder what a mailing package should contain besides a sales letter, and a reply device and envelope.

7 Pointers for Direct Mail Success
Find seven pointers to create a successful direct mail campaign

7 Mistakes that Sabotage Direct Mail Advertising
Refreshingly, copy consultant Susanna K. Hutcheson admits that she has made mistakes that sabotaged direct mail advertising campains

7 Direct Mail Fundraising Insights
Mal Warwick, the widely respected Berkeley-based expert on mail fundraising, provides seven pointers for direct mail fundraising

Expert Pointers on Mail Fundraising
Fundraising specialists Kay Lautman and Fran Jacobowitz offer informed tips on direct-mail fundraising

7 Earmarks of Highest-Response Offers
Legendary marketer Clayton Makepeace writes to reveal seven elements he and his clients credit with sparking millions of dollars in sales

6-Point Checklist for Effective Direct Mail
A 6-point checklist to help your direct mail marketing be more effective

6 Ways to Increase Responses to Your Direct Mailings
Once you have developed a compelling offer & determined your lists, you can lift response to your mailing package by copy and graphic tweaks

Supercharging Direct Mail Lift Notes
Direct mail expert Bob Stone offers ways to supercharge your next direct mail campaign with lift notes.

5 Ways to Louse Up Your Direct Mail
Direct marketing consultant Dean Rieck offers five things to avoid in your next direct mail campaign.

5 Ways Involvement Devices Boost Direct Mail Response
Five tips to boost customer engagement through involvement devices like peel and stick icons

Do a Down and Dirty Direct Mail Test
Tips to create a direct mail test to see if direct mail is viable for your business.

5 Tactics to Boost Your Direct Mail Results
Industry expert Richard Siedlecki offers five tips to boost your direct mail results.

5 Cornerstones of Direct Mail that Sells
Five tips to create a direct mail marketing campaign that sells.

Involve Readers in Your Offer
Direct mail expert Lee Marc Stein offers ways to involve readers in your direct mail offer.

4 Ways to Get Off to a Good Start in Mail Fundraising
Industry leader Stephen Hitchcock offers 4 ways to boost your direct mail fundraising

4 Direct-Mail Sales Boosters
4 ways to boost sales from your direct mail campaigns

4 Bases Every Direct Mailer Needs to Cover
Craver, Mathews, Smith group advises that direct mailers carefully pay attention—to four factors that determine the health of a promotion

Direct-Marketing Observations from Nat G. Bodian
Tips for direct-marketing from industry leader Nat G. Bodian
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