Choose a good list Your mailing list can generate more than 40% of your total responses to a mailing, according to the Direct Marketing...

Marketing consultant Robert Bly estimates that your house file—customer names and addresses—will pull double the response of any external...

List selection determines 60% to 80% of the success—or failure—of a direct mailing, according to veteran New York marketing consultant...

Well-chosen lists are key to profitable direct-mail advertising. Most observers agree that the list is as important to a mailing’s...

Marketing consultant Ron Ferguson advises that you’ll boost your return on investment from direct mailing lists if you: 1. Always mail to...

Conventional wisdom is that 40% of the success of a direct mail campaign is attributed to the quality of the mailing list. Your offer has...

The right mailing list makes a big difference in response rates. Who should you mail to? Direct mail performs best when your prospects...

Embossing images requires creating a die — charges vary with size. Save money by discussing the design early in the planning process. Oftent

Standard drilling is 3-hole, but size and position of holes can be customized Standing dies can save you money During the design process,...

Die cut tab dividers can assist readers through sections of a binder Tab dividers have an approximate half inch section that extends past...

Discuss shipping expectations at the beginning of a project. Plan your distribution (immediate use, mail, warehouse, drop shipment)....

Comb bindings are more vulnerable to damage than spiral bindings. Adjoining pages are held more tightly in register with each other than...

Case binding is the most common type of bookbinding for hardcover books. There is a minimum of 60 printed sheets. The pages are arranged...

Spiral bindings are made of either plastic or wire and allow the printed document to lie flat. Pages can also be folded back to 360...

A Wire-O binding holds the covers and pages of a document firmly in place by a double-loop wire inserted through holes drilled in their...

Perfect binding is an adhesive based binding. It is the easiest and least durable way to produce books, and is how most paperback books...

Saddle Stitching refers to a very popular book binding method used for booklets, magazines, catalogs, calendars, and many other printed...

Smaller Saves Rethinking size in general is a good place to start. Can a smaller piece serve the same purpose and have as much impact as...

Digital, Offset or Large Format - What are your options? Narrowing our options What is the final product? What is the size of our piece?...

Which Printing Technology Will Best Serve Your Needs? How to determine how many to print Digital printing or offset printing produces the...