Why are postcards a good marketing choice? Your customer, prospects and suspects like to receive information from you. 98 percent of...

Three different markets that you can target with postcards: Use a postcard as economical ways to stay in touch with existing customers....

Growing businesses—which keenly need promotional punch but often cannot afford envelope-carried mailings—frequently turn to postcards as...

With money tight these days, many direct-mail advertisers are turning to inexpensive media like postcards – especially for new business...

By their mid-50’s, your sales prospects will begin to experience: diminished visual acuity slowed focus loss of color sensitivity blurred...

A picture is worth a thousand words, they say. But all pictures are not created equal. Depending on what you are trying to communicate,...

Americans age 45+ earn more than 50% of U.S. discretionary income That amounts to $756 billion. They make from 45% to 75% of annual...

Here are 9 tips from Ted Kikoler for Making Graphics Sell: Zoom in on the product Use large-as-possible photos and illustrations Crop...

Here are some highlights of Colin Wheildon’s Research on “How Typography and Design can get your Message Across—or get in the Way”...

Involve your reader Gain your recipient’s attention by making him or her a participant in your mail advertising—not just a passive set of...

Marketing consultant Kevin Nunley writes that long letters of up to 12 pages are increasingly popular with advertisers who want to make...

Here are 7 pointers for profitablew advertising from Joseph Sugarman: Involve Your Reader Once Sugarman ran an ad in The Wall Street...

Writing in “Copywriter’s Digest,” consultant Mike Jezek revealed 11 often-neglected postscript techniques that can lift mail response by...

Sell benefits, not features Your reader doesn't care how many teeth are on your machine's gears. He only cares that your machine will...

No surprise, sales prospects have grown increasingly distrustful of advertising. The big surprise is that their skepticism — in an age...

The Small Business Administration says that a small business should devote 5% of its gross sales to advertising. Using the SBA formula, a...

Here are tips from marketing guru John Caples on writing effective headlines Begin your headline with “new” or “now” After you have...

People lust after novelty. And in advertising, according to Ohio marketing consultant Dean Rieck, that can cost them dearly. “When it...

Structure your copy Bob Stone, who wrote the classic book, “Successful Direct Marketing Methods,” says that this architecture makes for...

“Good copywriters are not usually the most imaginative people,” writes nationally respected marketing consultant Terry Dean. “They don’t...