Marketing collateral is a term for a collection of media used to support the sales of a product or service.

Years ago, marketing consultants (and brothers) Brad and Alan Antin distilled their selling wit and wisdom in a remarkable book

Who is the piece going to? Identify your target audience for effective marketing results. How will it be distributed? Is the piece going...

Every person your company has attend a trade show costs your business at least $2,000 out of pocket — for registration fees, air fares...

It is astounding to realize how much of the millions of dollars companies spend to exhibit at trade shows are simply wasted

Many mail advertisers pour all their time, energy, and money into their lead-generation efforts—then sabotage themselves

Don’t assume your customers care about you. Customers care only about what you can do for them, Dobkin cautions.

Here are a few pointers from marketing consultant Bob Bly on making trade shows pay: Nothing else attracts people to your booth like...

Before the show... Make sure your exhibit team knows what your objectives and benefits are Set up a lead-gathering and handling system...

Think through the strategy first What value or worthwhile experience are you going to deliver? Make sure to optimize the experience for...

Your customer wants to be entertained, or they want instant information. It’s that simple: entertainment or information. How do you...

QR means Quick Response QR codes were invented by Toyota subsidiary Denso Wave in Japan in 1994, and were originally used for tracking...

Online ordering is fast and efficient If you repeatedly order print items such as stationery, business cards, postcards or brochures, an...

Slashing your marketing/advertising budgets today to save cash now surely will gut your market share when the economy turns around.

Consultant and author Nicole Shields suggests these often-neglected ways to produce more bang from your marketing dollars

Email marketing can be used for advertising products and services, reminding customers of your business, or soliciting sales or donations.

"Drip” marketing is the art of keeping your name and offers bright in the minds of your customers and known sales prospects.

It costs 10 times as much to sign up a new customer as to keep persuasively in touch with existing clients.

A well-executed newsletter every month or two is an economical and effective way to do so. But many newsletters fail at the job.

Your company’s house newsletter or other publication can be a useful tool for raising your company’s profile and stimulating sales.