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Setting up a Folded Brochure
One of the first things to think about when creating a brochure is how it will fold. Making a plain paper folding dummy can help you...


Preparing Digital Files
Use the latest version of a page layout software — some programs require additional prepress steps Using the latest version of standard...

6 Ways to Build Strong Files using InDesign
In InDesign, crafting well-formed documents will not only look better, but save you money in unexpected production costs. l. Images. ...


6 Pointers on Producing Effective Digital Printing
Digital printing — which affords mail advertisers almost infinite opportunities for highly persuasive personalization — demands careful...
10 Tested Ways to Cut Your Printing Costs
Pointers on how to save printing dollars without hurting the eye-appeal and response rates of your mailing packages: Plan ahead and avoid...

RGB vs. CMYK
Red, green, and blue (RGB) are the primary colors of light. Cyan, magenta, yellow and black (CMYK) are the primary colors of printing....

Images and Ink
Considerations when printing photographs and special ink colors Viewing monitor colors as RGB Full color images viewed on a monitor are...


Color and Ink Tips
Delete extra colors from your document to simplify prepress work Delete all non-used colors. Going through this process will eliminate...


Reducing Cost: Planning, Marketing and Design
A Breakdown of Printing Costs The percentage cost for producing 10,000 copies of an 8-1/2" x 11" saddle stitched 16-page self cover...
FSC® Certified & Recycled Paper
What are the statistics of paper consumption in the U.S.? The U.S. is the largest market for paper products in the world, producing 90...


Print and Paper Play a Key Role in Learning and Literacy
Why print, paper and pencil remain highly effective learning tools.


The Myth: Harvesting Trees to Make Paper is Bad.
The Fact: Sustainable forest management benefits people and the planet. While it’s true that collecting used paper and recycling it into...


9 Ways to Cut Your Printing Costs
One or more of these production tactics can help your organization cut fat out of its printing budget — with no loss, or even gains, in...

What Causes Paper to Crack When it is Folded?
We’ve all had that beautiful project: the one with the solid ink coverage that wrapped around from the front cover to the back cover. It...


Choosing Paper Stock
Stocks that have the same front and back surface save money Work-and-turn press forms require one set of plates that can be used to print...

Paper Opacity Guide
Opacity refers to the property of paper which obstructs the passage of light and show-through of printing. This characteristic is...


Paper Options
The paper you use is a critical factor in the appearance of your printed projects. For most of our products, Castle Press has suggested...


Standard Paper Sizes and Specifications
Stationery Letterhead United States 8.5" x 11"' European 210 x 297 mm Monarch 7.25" x 10.5" Envelope United States (#10 envelope) 4.125"...
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