Tips to create a successful appeal letter to donors.

Direct mail expert Lee Marc Stein offers ways to involve readers in your direct mail offer.

Industry leader Stephen Hitchcock offers 4 ways to boost your direct mail fundraising

Four tips from industry leader Alan Sharpe on how to retain donors.

Four tips to promote your green initiatives to your customers

4 ways to boost sales from your direct mail campaigns

Craver, Mathews, Smith group advises that direct mailers carefully pay attention—to four factors that determine the health of a promotion

Tips for direct-marketing from industry leader Nat G. Bodian

19 rules of thumb to follow for your next direct-mail campaign from industry leader Dick Benson

Bob Stone explains in his more than 30 years in the marketing trenches these 16 direct-mail watchwords held true more than 90% of the time

Noted marketing authority Stephen Lett gives pointers to fine tune your offer.

Use non-envelope mailers as economical ways to stay in touch with existing customers. They know you already. So you need not introduce...

12 pointer from industry leaders to create a successful direct mail campaign

Ed Burnett gives 11 Direct-Mail Pointers for companies

Nancy Harhut of Boston’s respected Hill, Holiday advertising agency, urges you to dig deeper into what moves people off the dime.

A lift letter or note is a second, small communication inserted into a direct-mail package along with a multi-page sales letter

Lester Wunderman, “the father of direct marketing” outlined 10 big things about today’s direct marketing during a recent interview

Testimonials and endorsements should be used only if they are: authorized by the person quoted…genuine and related to the experience.

A list to help you have a strategic approach to your marketing

Marketing collateral is a term for a collection of media used to support the sales of a product or service.