Why are postcards a good marketing choice? Your customer, prospects and suspects like to receive information from you. 98 percent of...

Three different markets that you can target with postcards: Use a postcard as economical ways to stay in touch with existing customers....

With money tight these days, many direct-mail advertisers are turning to inexpensive media like postcards – especially for new business...

Involve your reader Gain your recipient’s attention by making him or her a participant in your mail advertising—not just a passive set of...

Marketing consultant Kevin Nunley writes that long letters of up to 12 pages are increasingly popular with advertisers who want to make...

Sell benefits, not features Your reader doesn't care how many teeth are on your machine's gears. He only cares that your machine will...

Structure your copy Bob Stone, who wrote the classic book, “Successful Direct Marketing Methods,” says that this architecture makes for...

Individual Americans now give more than $100 billion a year to nonprofit organizations. Most of their donations come from letters they...

One direct-marketing “expert,” unnamed here in order to protect the guilty, recently advised mail advertisers that letters and reply...

Consultant Deborah S. Ramstorf asks 9 questions that she says show how well you know direct-mail advertising copy. What percentage of...

Choose laser-compatible paper stocks Uncoated offset stocks from 50 pound to 9 point usually work well. — If using a coated stock, use a...

Kelly Fiedler’s 12 Ways to Make Personalized Direct Mail Pay Off Avoid “Ready…Shoot…Aim": Defining goals beforehand will let you...

UCLA Henry Samueli School of Engineering case study Client Information UCLA Henry Samueli School of Engineering and Applied Science is a...

Forty percent of the success of any direct mail package is dependent upon the quality of the mailing list. The post office delivers an...

Choose a good list Your mailing list can generate more than 40% of your total responses to a mailing, according to the Direct Marketing...

Marketing consultant Robert Bly estimates that your house file—customer names and addresses—will pull double the response of any external...

List selection determines 60% to 80% of the success—or failure—of a direct mailing, according to veteran New York marketing consultant...

Well-chosen lists are key to profitable direct-mail advertising. Most observers agree that the list is as important to a mailing’s...

Marketing consultant Ron Ferguson advises that you’ll boost your return on investment from direct mailing lists if you: 1. Always mail to...

Conventional wisdom is that 40% of the success of a direct mail campaign is attributed to the quality of the mailing list. Your offer has...