4 ways to boost sales from your direct mail campaigns

Craver, Mathews, Smith group advises that direct mailers carefully pay attention—to four factors that determine the health of a promotion

Tips for direct-marketing from industry leader Nat G. Bodian

19 rules of thumb to follow for your next direct-mail campaign from industry leader Dick Benson

Bob Stone explains in his more than 30 years in the marketing trenches these 16 direct-mail watchwords held true more than 90% of the time

Use non-envelope mailers as economical ways to stay in touch with existing customers. They know you already. So you need not introduce...

12 pointer from industry leaders to create a successful direct mail campaign

Ed Burnett gives 11 Direct-Mail Pointers for companies

Nancy Harhut of Boston’s respected Hill, Holiday advertising agency, urges you to dig deeper into what moves people off the dime.

A lift letter or note is a second, small communication inserted into a direct-mail package along with a multi-page sales letter

Your outer mailing envelope can’t say too little, and it can’t say too much, either, writes New York direct-marketing expert David R. Yale.

Whenever sales slacken and profits head south, most companies start to beat the bushes in search of new customers.

The most successful way to mail envelopes have no label or window, is typed or computer-addressed, and has a personalized look.

Even consumers who say that they detest mail advertising will open and study direct mailings that promise interesting benefits

Nationally respected marketing consultant Robert W. Bly offers pointers on creating high response envelopes:

Changing your outer envelope, without touching any other part of your mailing, can punch up response by 100% or more

he late, great Bill Jayme defined the direct-mail envelope as “your headline.” Other mailing practitioners shy away from such candor

Move free-gift stickers to your reply envelope. Advantages: A more personal-appearing sales letter (hence more effective)

There are two basic envelope styles, writes Ernest W. Nicastro of the Positive Response company, that aim to impel a mail recipient to open

High Readership Almost everyone reads postcards. Your customers take in your message as soon as your card reaches their hands....