Paper can be tricky—especially when you’re faced with terms like pounds and points.

5 pointers from author Robert Boduch on how to maximize the impact of your headlines

Every person your company has attend a trade show costs your business at least $2,000 out of pocket — for registration fees, air fares...

Think through the strategy first What value or worthwhile experience are you going to deliver? Make sure to optimize the experience for...

Your customer wants to be entertained, or they want instant information. It’s that simple: entertainment or information. How do you...

QR means Quick Response QR codes were invented by Toyota subsidiary Denso Wave in Japan in 1994, and were originally used for tracking...

"Drip” marketing is the art of keeping your name and offers bright in the minds of your customers and known sales prospects.

Growing businesses—which keenly need promotional punch but often cannot afford envelope-carried mailings—frequently turn to postcards as...

By their mid-50’s, your sales prospects will begin to experience: diminished visual acuity slowed focus loss of color sensitivity blurred...

A picture is worth a thousand words, they say. But all pictures are not created equal. Depending on what you are trying to communicate,...

Americans age 45+ earn more than 50% of U.S. discretionary income That amounts to $756 billion. They make from 45% to 75% of annual...

Here are 9 tips from Ted Kikoler for Making Graphics Sell: Zoom in on the product Use large-as-possible photos and illustrations Crop...

Here are some highlights of Colin Wheildon’s Research on “How Typography and Design can get your Message Across—or get in the Way”...

Here are tips from marketing guru John Caples on writing effective headlines Begin your headline with “new” or “now” After you have...

“Good copywriters are not usually the most imaginative people,” writes nationally respected marketing consultant Terry Dean. “They don’t...

If your advertising’s readers do not believe what you say, you have wasted your marketing dollars — plus reinforcing your audience’s...

K*I*S*S — “Keep It Simple, Stupid” — long have been watchwords in direct mail. Now, research by Daniel M. Oppenheimer, a Princeton...

Make your material reader-friendly. Every element in your advertising should encourage readership, because if your prospects do not read...

“Each product or service has natural strengths and weaknesses” to stress or downplay in your advertising, New Jersey consultant Robert W....

A Creative Brief establishes goals and objectives for your marketing efforts. It helps bring clarity to all participates and ends...